Champions of Hope

KidSave, which works with domestic and international adoptions of older children, tasked Willow Tree with a campaign that would drive recruitment for mentoring children in foster-care.

Willow Tree developed a campaign for being a “Champion of Hope” with the idea that it takes more than just one person to help a child in foster care become successful in life.

We created a logo along with a powerful message that skyrocketed recruitment for KidSave in the forms of individuals as well as organizations and businesses.

Promotional items such as clothing, a logo and tagline, and brochures were created for this campaign.

The warm and compelling message reflected the goals of KidSave while reminding participants of the rewarding efforts they received from the program.

SCOPE OF WORK
• Non-profit Association
• Campaign
• Logo and tagline
• Brochure
• Promotional items