New Vision Renewable Energy (NVRE) brings renewable energy technology to people who will benefit the most in the United States and 32 other countries around the world, who would otherwise be without this vital tool.
NVRE approached Willow Tree about helping them launch a Kickstarter campaign to help find the funding to develop their second generation of solar lights.
Willow Tree developed all the necessary items to launch the campaign: Thank you gifts for sponsors, logo and tagline for the new light, video for the campaign, graphics for the outer shell of the light, Kickstarter page and social networks.
The campaign was heavily promoted over all social media networks while attracting media attention through channels like Twitter.
The social media campaign also aligned the campaign with other bloggers and influencers online who could help get the message out, such as one.org, Virgin Airlines and The World Bank.
SCOPE OF WORK
• Kickstarter campaign
• Marketing & branding
• Social Media campaign